Foundation Favs: Tarte Amazonian Clay 12 Hour Full Coverage Foundation SPF 15 Review

Hey beauties! If you have seen my latest tutorial called “Purplelicious Eyes” on youtube then you already know that I have been wearing a new foundation for this summer. The foundation I have been rocking for most of the summer is by Tarte Cosmetics and it is called the Amazonian Clay 12 hour full coverage foundation SPF15. Phew!! That is a long name for a foundation, lol. I truly did not pick this for the full coverage I was looking for a natural foundation that was some what water resistant, left me with a semi matte finish, and had skincare benefits in it as well. So as a result, my search lead me to the foundation I will be talking about in this post.

About Tarte Cosmetics:

Before I started tarte out of my one bedroom apartment in 1999, I was a total beauty addict like you but quickly became frustrated when I couldn’t find healthy, nourishing cosmetics – everything I found was full of unhealthy, synthetic formulas. And whether it was department store makeup or one of the very few ‘healthy’ makeup lines I was able to find, the packaging was so unglamorous I hardly wanted to buy it let alone take it out of my purse in public!

So I set out to create a line that would prove that glamour can be good for you by pioneering the use of high-performance naturals™ that bring clinical results to the everyday woman! Ten years later tarte is the leader in earth engineered™ beauty offering the widest selection of natural cosmetics full of skinvigorating™ ingredients including our proprietary t5 super fruit complex™ (a blend of the five most active, free-radical fighting super fruits), vitamins, minerals and natural fruit and plant extracts. But it’s not just about what’s in our healthy formulas; it’s what’s not in them that really sets us apart! Our products are formulated without parabens, phthalates and synthetic fragrances, just to name a few.

We don’t just stop at the formulas – our chic, runway-inspired cases and compacts are more than just pretty packaging. We’re helping reduce green house gas emissions one mascara at a time by creating components that are made from recyclable or post-consumer recycled material and can often be re-used to help reduce environmental waste. We like to say we’re doing the ‘leg work’ to help all of us minimize our carbon footprints.

I hope you enjoy your tarte purchase and remember:
be green, be smart, be tarte!

By Maureen Kelly, CEO/Founder


Product Details:

Amazonian clay-powered foundation. Whether your skin is oily, dry, or combination, skin-smart Amazonian clay will intuitively adjust to address your complexion concerns. This foundation is suppose to reduces the appearance of pores,  minimize discolorations and imperfections to ensure a perfectly flawless complexion. Get 12 hours of flawless coverage with this long-wearing UVA/UVB SPF 15 formula. With a weightless texture this buildable and blendable, everyone can achieve skin that looks healthy and natural.

The foundation is available is 8 shades with “deep” being the darkest shade available right now. This product sells for $38 and also available at Sephora and Ulta.

The ingredients:

  • Amazonian Clay
  • Mineral Pigments
  • Vitamin E
  • Water

Formulated without:

  • Mineral Oil
  • Parabens
  • phthalates
  • Cruelty Free
  • Sodium lauryl Salfate

 My Pro’s & Con’s:


  • The foundation applies very smoothly.
  • The finish is smooth and radiant. Not too matte and not too luminous either. Perfect balance!
  • With the vitamin E my skin feels very nourished and hydrated.
  • The foundation is long wear, so no touch up at all.
  • Since my skintone is warm/yellow surprisingly the shade I chose matched perfectly.
  • Price point is actually very good being that you get 1.7oz of foundation compared to most brands you only get 1oz.
  • Travel friendly packaging


  • This amazing foundation is only available in 8 shades. Tarte please widen your shade range for deeper skintones. This foundation is fab!
  • The foundation does come off slightly for being waterproof.

Overall, I really love this foundation and I will continue to wear this one until it decides to cool down here in central Texas because it is HOT!! Now, question for you! Have you tried this foundation? If so, what are your pro’s and con’s??? Leave your feedback by leaving a comment!, Inc.


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